Brand Strategy, Visual Identity

Oggijonggi is a musical club inspired by the Korean word, which describes many small, different elements gathered closely together. This idea became the foundation of the brand. We designed the logo and full visual identity to translate that sense of closeness and diversity into a living system—one that feels playful, dynamic, and human. The identity moves like music itself, reflecting rhythm, connection, and the social energy of people coming together through sound and shared moments.