● Studio
et cetera
laboratory
etc.lab is a space for exploration beyond the expected.
We approach design as an evolving practice that expands through experimentation, curiosity, and intention. Our work spans branding, art, and design. We shape visual identities, creative systems, and brand experiences that move ideas forward.
Design, to us, is not decoration.
It is a strategic process that creates clarity, meaning, and lasting impact.
Every project begins with a question and grows through collaboration and thoughtful experimentation.
We push boundaries, ask better questions,
and never stop wondering: what else?
Welcome to etc.lab.
● Services
Branding
A brand is more than a logo — it’s a living story. At etc.lab, we shape brands that breathe, evolve, and spark connections. We weave together identity, voice, and visuals into experiences that invite curiosity and leave lasting impressions.
Marketing
Marketing, to us, is a dialogue — not a broadcast. We create campaigns that invite people in, not just capture attention. From social media narratives to experiential activations, our work asks: How can design make people feel connected, curious, and part of the story?
Graphic Design
Design is where clarity meets imagination. From posters and packaging to digital platforms, our graphic design transforms ideas into visuals that speak across cultures and mediums. We don’t design to decorate — we design to communicate, question, and inspire.
Illustration
Our illustrations carry personality, warmth, and storytelling power, turning abstract ideas into characters, moments, and emotions. Whether hand-drawn or digital, we bring art into everyday encounters with your brand.
● Our Story
beyond the full stop
The story of etc.lab began with a shared restlessness. We were three designers, each navigating different corners of the industry, yet arriving at the same realization: design needed more than just a standard process—it required an experimental mindset.
We came together to build a space where curiosity is the core engine of everything we create. This collective belief is captured in the three dots that define our identity. These dots lead directly into our favourite question: "What else…?"
For us, they signify that the story is never finished; there is always more to explore, more to question, and more to create. We started etc.lab to ensure that this spirit of constant exploration remains at the heart of every brand we touch.